The flavor innovation challenges White Claw Hard Seltzer solved to introduce iconic flavors in the most significant category since prohibition led us to a new breakthrough: White Claw 0% Alcohol. It’s a non-alcoholic premium seltzer with a satisfying depth of delicious flavor you’d expect in a real drink. It’s a one-of-a-kind innovation that only White Claw could come up with. Drinking culture, once synonymous with drinking alcohol, has fundamentally changed. If you want a real drinking experience where alcoholic beverages might not be appropriate—like a business lunch—excessively sweet mocktails can be too indulgent, non-alcoholic beers lack taste and complexity that’s stripped away with their alcohol, and bland flavored waters or seltzers are no substitute. White Claw 0% Alcohol is a radically new way to drink. But if you don’t feel like drinking alcohol, the lack of adult options at most occasions can make you feel like an outsider. With a new group, your first round makes a first impression, so you might feel pressure to order alcohol to fit in, explain why you’re not getting a “real” drink, or, worse, opt out altogether from drinking with new friends. It’s made with our ultra-refined seltzer. It’s non-alcoholic from the start, not a lesser version of anything. In fact, we uniquely add half the hydrating electrolytes you’d find in leading sports drinks, with a fraction of the sugar and calories—15 per 12 oz. serving. We added secondary notes to our iconic flavors to give it an elevated, complex taste with real substance, in a can you’ll be proud to hold at any adult occasion. The refreshing flavor of White Claw 0% alcohol was created to give even more people a reason to say “yes” to any Drinking invitation, make the right first impression, and connect over Drinks.